What is Retailtech Hub?

How the

program works.

We want to change the world of commerce. And we want to do it together with the best startups and digital-driven corporations!

That’s why we started more than an accelerator: an international hub at the heart of Europe, where commerce innovation can progress, where future-thinking corporations and eager startups can meet and meaningfully engage.

We create the environment to pilot solutions and services, learn and share experiences, increase sales or facilitate international expansion: 

we give YOU a place to empower commerce. Together.

The team to

boost you.

MediaMarktSaturn is Europe’s leading commerce company for consumer electronics and related services. The MediaMarktSaturn Retail Group sees itself as a partner, daily companion, and navigator for consumers in an increasingly digitized world.

Plug and Play is a global innovation platform. We connect startups to corporations and invest in over 150 companies every year.  Since inception in 2006, our programs have expanded worldwide to include a presence in 22 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond.

Plug and Play Brand & Retail: An ecosystem connecting forward-thinking brands, retailers and CPGs with startups and technology influencing the retail industry. We run a 3-month program, twice a year where we select 25-30 retail startups with a consortium of retail partners and VCs. Startups are selected from around 2,000 retail startup applications sourced from around the world every year.

Join us. It's a no brainer.

We are experts in helping startups achieve their true potential.


Our programs are 12-weeks long. You can apply at any time - independently from the deadline. We will take care of finding the right Batch for you.


Startups must have a legal entity, an MVP, and a complete team. The main focus of the program is a pilot project with one of our partner - your product must be ready for it.


We are focusing on all topics along the commerce / retail value chain, i.e.: customer experience, business operations, and new business models.


Get the opportunity to become part of our Piloting-Fast-Track to design and implement your pilot jointly with our dedicated experts.


Engage with the leading European commerce players, meet investors and exchange with like-minded entrepreneurs.


Get to know us without committing any equity. Optional funding available in the course of regular financing rounds.


Optionally, hit the Silicon Valley, spend 3 months at the Plug and Play Accelerator and make mind-changing experiences and business-changing contacts.


Rely on our mentor network to help you strengthen your business model and scale within the European retail landscape.


It is not mandatory to move to Munich. Use our brand new coworking space in one of Munich’s top startup clusters if you want to.

Program Dates

JUNE 26, 2019: Selection Day part 1 Batch 6

This time we will be in Berlin for focus week and therefore also for Selection Day.

JULY 18, 2019: Selection Day part 2 Batch 6

Selection Day is back in Munich.

SEPTEMBER 19, 2019: Selection Day part 3 Batch 6

The last Selection Day for our sixth batch. After this day, we will choose the 12-14 startups for Batch 6.

OCTOBER 16, 2019: EXPO DAY Batch 5

This is the big bang after 4 month of hard work for startups and corporate partners.

JANUARY 2020: Program start Batch 6

Next Dates To Come

Batch 4 Startups



Cellomat’s unique technology supports retail partners to automate mobile device lifecycle services including trade-in, trade-up and sale of mobile devices.

buy buddy


Buy Buddy provides omnichannel experience to both retailers and consumers through smart shopping tags and it's platform.

e bot


E-bot7 brings artificial intelligence to customer service and helps companies achieve greater customer service efficiency. The system analyzes inbound messages and provides agents with accurate response suggestions.



We are a food and tech startup that has developed a smart fridge that automatically detects, manages and sells products. We offer companies “fresh food as a service”.

messenger people


MessengerPeople enables companies to communicate with their target audiences through messenger platforms and therefore maximise customer service and marketing.



Metigate helps companies to improve their margins by automatically adapting their business strategy to weather conditions, thanks to its API platform and connectors.



Optiopay is the world’s only FinTech company specialized in processing disbursements and transforming them into higher value payout options at your store!



Orby is a flying robotics company at the intersection of next-generation flight technology and navigation systems for commercial applications. We make safe flying robots for data collection in retail stores, warehouses, factories and stadiums.



Packator is the digital order solution for courier services, bridging the gap between offline couriers and costumers who want to book, track and manage their orders online/digital. For retail customers we offer a plug&play last mile delivery solution based on our courier network.

reactive Reality


Reactive Reality has developed an advanced and proprietary augmented reality (AR) engine for mobile devices that overcomes a major e-commerce problem: experiencing products before buying them.



We teach checkouts to recognise products without barcodes.

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