What is Retailtech Hub?

How the

program works.

We want to change the world of commerce. And we want to do it together with the best startups and digital-driven corporations!

That’s why we started more than an accelerator: an international hub at the heart of Europe, where commerce innovation can progress, where future-thinking corporations and eager startups can meet and meaningfully engage.

We create the environment to pilot solutions and services, learn and share experiences, increase sales or facilitate international expansion: 

we give YOU a place to empower commerce. Together.

The team to

boost you.

MediaMarktSaturn is Europe’s leading commerce company for consumer electronics and related services. The MediaMarktSaturn Retail Group sees itself as a partner, daily companion, and navigator for consumers in an increasingly digitized world.

Plug and Play is a global innovation platform. We connect startups to corporations and invest in over 150 companies every year.  Since inception in 2006, our programs have expanded worldwide to include a presence in 22 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond.

Plug and Play Brand & Retail: An ecosystem connecting forward-thinking brands, retailers and CPGs with startups and technology influencing the retail industry. We run a 3-month program, twice a year where we select 25-30 retail startups with a consortium of retail partners and VCs. Startups are selected from around 2,000 retail startup applications sourced from around the world every year.

Our Corporate Partners.

Join us. It's a no brainer.

We are experts in helping startups achieve their true potential.


Our programs are 12-weeks long. You can apply at any time - independently from the deadline. We will take care of finding the right Batch for you.


Startups must have a legal entity, an MVP, and a complete team.


We are focusing on all topics along the commerce / retail value chain, i.e.: customer experience, business operations, and new business models.


Get the opportunity to become part of our Piloting-Fast-Track to design and implement your pilot jointly with our dedicated experts.


Engage with the leading European commerce players, meet investors and exchange with like-minded entrepreneurs.


Get to know us without committing any equity. Optional funding available in the course of regular financing rounds.


Optionally, hit the Silicon Valley, spend 3 months at the Plug and Play Accelerator and make mind-changing experiences and business-changing contacts.


Rely on our mentor network to help you strengthen your business model and scale within the European retail landscape.


It is not mandatory to move to Munich. Use our brand new coworking space in one of Munich’s top startup clusters if you want to.

Program Dates

SEPTEMBER 27, 2017: Selection Day Batch 1

In the heart of Munich, we will select the best 10 startups for our first batch.

OCTOBER 16, 2017: Program Start Batch 1

The batch of startups enter the program.

JANUARY 5, 2018: Application Deadline Batch 2

From that day on, we will go through our internal review process. You can still apply even after the deadline – and we will pick a suitable batch for you.

JANUARY 23, 2018: Demo Day Batch 1

This is the demo day of the program, where the startups present to a room full of investors, corporations, and the public.


Get your free ticket here.

FEBRUARY 6, 2018: Selection Day Batch 2

In the heart of Munich, we will select the best 10 startups for our second batch.

MARCH 19, 2018: Program Start Batch 2

The second batch of startups enters the RTH program

Batch 1 Startups



Next generation mobile solution for fashion retail.



store2be is an online marketplace for short-term retail and promotion space.



MishiPay is a theft-proof mobile self-checkout technology that allows anyone in-store to simply, scan, pay and leave, never having to wait in a queue again!



Traxas offers interactive out of home advertising with real-time analytics for retailers, advertisers and event agencies.



We optimize the post-checkout communication for online retailers via real-time delivery monitoring and marketing automation.



OKIKO is a safe, legal and easy online payment service for minors.



Sell more, by exploiting your consumers' subconscious associations. Delivered by our Big Data Brain.



Earn money making video reviews, and shop while watching them.



Next level of theft prevention technology and payment process in fashion retail: hold your smartphone next to the attached apparel security tag, pay within the app and leave the store without ever waiting in a queue.



Retail audits, mystery shopping and shopper insights through mobile crowdsourcing.

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