What is Retailtech Hub?

How the

program works.

We want to change the world of commerce. And we want to do it together with the best startups and digital-driven corporations!

That’s why we started more than an accelerator: an international hub at the heart of Europe, where commerce innovation can progress, where future-thinking corporations and eager startups can meet and meaningfully engage.

We create the environment to pilot solutions and services, learn and share experiences, increase sales or facilitate international expansion: 

we give YOU a place to empower commerce. Together.

The team to

boost you.

MediaMarktSaturn is Europe’s leading commerce company for consumer electronics and related services. The MediaMarktSaturn Retail Group sees itself as a partner, daily companion, and navigator for consumers in an increasingly digitized world.

Plug and Play is a global innovation platform. We connect startups to corporations and invest in over 150 companies every year.  Since inception in 2006, our programs have expanded worldwide to include a presence in 22 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond.

Plug and Play Brand & Retail: An ecosystem connecting forward-thinking brands, retailers and CPGs with startups and technology influencing the retail industry. We run a 3-month program, twice a year where we select 25-30 retail startups with a consortium of retail partners and VCs. Startups are selected from around 2,000 retail startup applications sourced from around the world every year.

Join us. It's a no brainer.

We are experts in helping startups achieve their true potential.


Our programs are 12-weeks long. You can apply at any time - independently from the deadline. We will take care of finding the right Batch for you.


Startups must have a legal entity, an MVP, and a complete team.


We are focusing on all topics along the commerce / retail value chain, i.e.: customer experience, business operations, and new business models.


Get the opportunity to become part of our Piloting-Fast-Track to design and implement your pilot jointly with our dedicated experts.


Engage with the leading European commerce players, meet investors and exchange with like-minded entrepreneurs.


Get to know us without committing any equity. Optional funding available in the course of regular financing rounds.


Optionally, hit the Silicon Valley, spend 3 months at the Plug and Play Accelerator and make mind-changing experiences and business-changing contacts.


Rely on our mentor network to help you strengthen your business model and scale within the European retail landscape.


It is not mandatory to move to Munich. Use our brand new coworking space in one of Munich’s top startup clusters if you want to.

Program Dates

OCTOBER 16, 2018: Selection Day Batch 4

In the heart of Munich, out of over 30 pitching startups we will select the best 10 – 15 startups for our third batch.

NOVEMBER 20, 2018: Expo Day Batch 3

This is the expo day of the program. The 11 startups who spent three month in the program present their results to a room full of investors, corporations, and the public.

JANUARY 22, 2019: Program Start Batch 4

The fourth batch of startups enters the RTH program

JAN - MAR, 2018: Selection Days Batch 5

In the heart of Munich, out of over 30 pitching startups we will select the best 10 – 15 startups for our third batch.

APR 4, 2018: Expo Day Batch 4

This is the expo day of the program. The startups who have started and/or finalized their pilot projects with the corporate partners present their results and insights to a room full of investors, corporations, and the public.

Next Dates To Come

Batch 3 Startups



Adways offers an amazing online platform enabling anyone to make video interactive. This to boost audience engagement and monetization hence accelerating the conversion funnel.



Augment makes it fast and easy to get started visualizing your world in augmented reality so you can be on your way convincing audiences with better 3D visualization.



As the largest platform in the German-speaking area, we offer businesses access to short-term commercial spaces.



We connect existing applications and processes with blochchains in order to automatically create trust.



Envio is capable of transforming any existing building into a efficient smart building.



IDEE is a software company that provides strong authentication and blockchain identity. Our ecosystem is built on Public Key Cryptography (PKC), blockchain technology and the user’s phone.



We are an intelligent "voice-first" commerce platform that delivers a best-in-class buying experience for your brand.



Bringing new metrics to the physical world through a panel of smartphone users.



Nello makes life in cities easier by allowing you to control your intercom system via smartphone so you never miss a package again.



Automating and optimizing retail execution using cross-platform computer vision.



WUNDER is deeply understanding customers taking AI to perceive and serve their needs and wants in real-time.

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