What is Retailtech Hub?

How the

program works.

We want to change the world of commerce. And we want to do it together with the best startups and digital-driven corporations!

That’s why we started more than an accelerator: an international hub at the heart of Europe, where commerce innovation can progress, where future-thinking corporations and eager startups can meet and meaningfully engage.

We create the environment to pilot solutions and services, learn and share experiences, increase sales or facilitate international expansion: 

we give YOU a place to empower commerce. Together.

The team to

boost you.

MediaMarktSaturn is Europe’s leading commerce company for consumer electronics and related services. The MediaMarktSaturn Retail Group sees itself as a partner, daily companion, and navigator for consumers in an increasingly digitized world.

Plug and Play is a global innovation platform. We connect startups to corporations and invest in over 150 companies every year.  Since inception in 2006, our programs have expanded worldwide to include a presence in 22 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond.

Plug and Play Brand & Retail: An ecosystem connecting forward-thinking brands, retailers and CPGs with startups and technology influencing the retail industry. We run a 3-month program, twice a year where we select 25-30 retail startups with a consortium of retail partners and VCs. Startups are selected from around 2,000 retail startup applications sourced from around the world every year.

Our History

After two years of operating as “SPACELAB Tech Accelerator” we pivoted our program towards the Retailtech Hub to better serve the needs of startups and partners.

  • OCTOBER 2015
    OCTOBER 2015

    MediaMarktSaturn started it’s first Accelerator Program “SPACELAB Tech Accelerator”.

  • APRIL 2016
    APRIL 2016

    Demo Day of the first batch.

  • NOVEMBER 2016
    NOVEMBER 2016

    Demo Day of the second batch.

  • DECEMBER 2016
    DECEMBER 2016

    Start of the program’s strategic break - gathering of lessons learnt and restructuring of the program to make it even greater.

  • JULY 2017
    JULY 2017

    Start of strategic partnership with Plug and Play Tech Center.

  • AUGUST 2017
    AUGUST 2017

    Announcement of new Retail Innovation Platform “Retailtech Hub”.

Join us. It's a no brainer.

We are experts in helping startups achieve their true potential.


Our programs are 12-weeks long. You can apply at any time - independently from the deadline. We will take care of finding the right Batch for you.


Startups must have a legal entity, an MVP, and a complete team.


We are focusing on all topics along the commerce / retail value chain, i.e.: customer experience, business operations, and new business models.


Get the opportunity to become part of our Piloting-Fast-Track to design and implement your pilot jointly with our dedicated experts.


Engage with the leading European commerce players, meet investors and exchange with like-minded entrepreneurs.


Get to know us without committing any equity. Optional funding available in the course of regular financing rounds.


Optionally, hit the Silicon Valley, spend 3 months at the Plug and Play Accelerator and make mind-changing experiences and business-changing contacts.


Rely on our mentor network to help you strengthen your business model and scale within the European retail landscape.


It is not mandatory to move to Munich. Use our brand new coworking space in one of Munich’s top startup clusters if you want to.

Program Dates

AUGUST 9, 2017: Applications Open

We open our call for applications from startups disrupting or improving the commerce and retail industry.

SEPTEMBER 15, 2017: Application Deadline

From that day on, we will go through our internal review process. You can still apply even after the deadline – we will pick a suitable batch for you.

SEPTEMBER 27, 2017: Selection Day

In the heart of Munich, we will select the best 10 startups for our first batch.

OCTOBER 16, 2017: Program Start

The batch of startups enter the program.

JANUARY 23, 2018: Demo Day

This is the demo day of the program, where the startups present to a room full of investors, corporations, and the public.

JANUARY 24, 2018: Selection Day

In the heart of Munich, we will select the best 10 startups for our second batch.

Startups we've accelerated.



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